At Holman, family isn't just a tagline. It's the way we've done business since 1924. Our commitment is to provide every client with a personalized, exceptional automotive experience. The Holman name stands for honesty, respect, and integrity in servicing our customers, driven in part by our leaders who reinforce the core values of our family-owned business:

Brian R. Bates
CEO, Holman Automotive

Brian is responsible for leading Holman's national dealership group in delivering exceptional customer experiences. Brian joined Holman in 1989 as a service advisor intern. An ASE-certified technician, Brian also completed an internship at ARI's Technical Resource Center. Upon graduating from Rutgers University with a degree in Economics in 1991, he joined ARI as a financial analyst and went on to serve in several management positions across the companies, eventually being named Chief Financial Officer for Holman. As CFO, he was responsible for the global financial operations for the entire organization.

Gene Welsh
President, Holman Automotive

Gene was appointed President of Holman Automotive in 2018. Prior to that Gene served as Executive Vice President of Retail Operations for Holman Automotive. Gene has been with the Holman organization for nearly 30 years. During his tenure with Holman, he has held various positions including leading the global sales and marketing efforts of Holman's fleet management business, ARI.


Laura Carlisle
Chief Financial Officer

Laura was appointed Chief Financial Officer of Holman Automotive in 2016. She began her career with Kuni Automotive in 1994 as a dealership controller. Laura is a member of both the Oregon Society of CPAs and the American Institute of CPAs. She earned her Bachelor of Science in Business Administration from Texas Christian University. 

George Athan III 
Senior Vice President, Dealership Operations

George was appointed Senior Vice President, Dealership Operations in 2018. George had previously served as Platform Senior Vice President West, of Holman Automotive. He has been part of the retail automotive industry for nearly 25 years. As part of Kuni Automotive, George served in various positions including General Manager and later as Chief Operating Officer. As COO, George provided oversight of Kuni Automotive's growth in national sales volume.

Petter Witt
Senior Vice President, Aftersales

Petter was appointed Senior Vice President, Aftersales in 2018. Petter previously served as Platform Senior Vice President for Holman Automotive's Northeast stores. Prior to joining Holman, Petter spent 17 years at BMW where he held numerous strategic leadership positions within the organization. Most recently Petter served as Executive Vice President, Operations, responsible for all of BMW's sales operations within the United States. He received a Bachelor of Science in Business Administration from Skidmore College.

Matt Newell
Senior Vice President, Legal

Matt serves as Senior Vice President of Legal for Holman Automotive. Matt joined Kuni Automotive in 2011 and led the legal department during a period of acquisition and growth activity. He partners with general managers and the rest of the senior management team to provide counsel for contract negotiations, real estate development, litigation, and acquisitions. Matt received his J.D. from the University of Minnesota, and his Bachelor of Arts in philosophy from the University of Illinois, Urbana-Champaign.