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History Summary

The Early Years: Rice & Holman
Holman Automotive was founded in 1924, when Steward C. Holman signed a contract with Ford Motor Company to become the area dealer in Merchantville, New Jersey. He was financed by his partner, Charles M. Rice of Lewiston, Pennsylvania.
In 1939, Rice & Holman assume the area distributorship for Lincoln-Mercury, operating initially at Holman's Maple Avenue location in Pennsauken, NJ and eventually moving to Camden and opening as Merlin Motor Co. In 1947, Holman Automotive expands its operations south with the opening of a Lincoln-Mercury dealership in Fort Lauderdale, FL. In 1948, Responding to a request from Ford Motor Company and the RCA Corporation, Rice & Holman Ford create a subsidiary named Automotive Rentals, Inc. to lease and rent fleet vehicles to companies and corporations.

The 1970s & 1980s: Expanding into New Markets and New Territories
In the 1970s and 1980s, the company continued to experience success and expand into new markets and new territories when it added Lauderdale Imports, Ltd., a Rolls Royce/Bentley dealership, to its line up in 1985.

The 1990s & 2000s: The Holman Family of Companies Remains Strong through Changing Times
The 1990s and the 2000s were a time of great change both in the automotive industry and for the Holman family of companies. At the corporate level, the leasing operations had grown substantially enough that they were reorganized into two central locations for greater efficiency: Holman Leasing in Pennsauken and South Florida Leasing in Fort Lauderdale. ARI also continued to grow, becoming the third largest fleet management company by 1995.

To honor the company's founder and acknowledge the continued growth of the company, Holman Leasing started operating under the trade name of Steward Financial Services in 2010. 

2010 and Beyond: Building upon Steward Holman's Legacy in the US and Across the Globe 
2011 marked the first year that the Holman family of companies saw its first $1 million campaign in support of the United Way. This remarkable milestone reaffirmed the company's commitment to the core principles upon which it was founded and emphasized its continued focus on giving back to the communities that supported its success. 

Today, the Holman Automotive Group consists of more than 40 different operating companies, including multiple automotive dealerships, an auto retail finance company, an auto parts distributorship, a specialized truck up-fitting business, and the largest privately-owned fleet management company in North America.

ARI is also proud to have been named to Fortune's "100 Best Places to Work For" list in 2013, 2014 and 2015. Holman Automotive has been dedicated to providing outstanding service to its customers for more than 90 years. Now into the fourth generation of family leadership, the Holman Automotive Group is poised to continue its success for decades to come.

  • Holman Lauderdale Imports

    200 East Sunrise Blvd Fort Lauderdale , FL 08054

    Main: (954)-779-2030

  • Holman Lauderdale Imports

    200 East Sunrise Blvd Fort Lauderdale , FL 08054

    Main: (954)-779-2000

  • Holman Lauderdale Imports

    200 East Sunrise Blvd Fort Lauderdale , FL 08054

    Main: (954)-779-2009